EuroShop, The World´s No. 1 Retail Trade Fair, from 5 to 9 March 2017 in Düsseldorf, is an innovation platform, discussion forum and creative hub for the entire retail sector. Boasting round about 128,000 square metres of net exhibition space, 18 halls and 2,367 exhibitors from 61 countries, EuroShop 2017 will be the biggest in its 50-year history. EuroShop 2017 expects in excess of 110,000 visitors from all over the world.

EuroShop 2017 comes up with a new concept. EuroShop’s previous 4-area structure — the division into the segments EuroConcept, EuroSales, EuroExpo, and EuroCIS — is replaced by a sophisticated system of the future that is divided into seven experience dimensions. Why this? There are three reasons: first, we wanted to get rid of these artificial names by substituting the four areas by names of dimensions explaining their content with simple English words. Second we did not want any long to stress the prefix “Euro” for the reasons I initially mentioned: EuroShop is everything but not only European. Third, the four sections became too broad, as EuroConcept actually covered nearly 50% of the whole show. We sharpened the profile and created three new and very important areas. So  this year´s EuroShop kicks off with a new concept that is broken down into the following seven experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and FoodTech & Energy Management.

Digitalisation in retail is one of the principal themes at EuroShop 2017. After all, the future of retail will lie in the hands of shoppers that roam shopping worlds across channels like vagabonds – be it at stores, on a Tablet or Smartphone. And they don’t accept any residual risks while hopping back and forth between off and online channels. In other words: retailers will have to dovetail the various channels in such a way that their products and services guarantee ultimate convenience across all channels and fun for shoppers. To this end holistic IT solutions are a must.